Planet Fitness debuts a partnership with Rapper Megan Thee Stallion, naming her 'Mother Fitness' for an exciting New Year collaboration.

Planet Fitness, a leading fitness franchisor, is thrilled to announce its partnership with three-time Grammy winner Megan Thee Stallion.

Megan, now featured as 'Mother Fitness,' encourages individuals to leave behind the barriers, including intimidation and high prices, commonly found at other gyms and join Planet Fitness, home of the Judgement Free Zone®, to find their Big Fitness Energy™.

Megan, who is always on the road, values a fitness routine that blends mood enhancement and fun, especially as mind and body wellness takes precedence in the new year for her (and so many of us).

The new partnership seamlessly connects music and exercise, creating the ultimate energy boost manifested in a fully integrated marketing campaign, including advertising, commercial spots, a unique AR filter, charitable co-branded merchandise, and free in-app Planet Fitness workouts inspired by Megan's passion for fitness.

Inspired by the persona of a fitness goddess 'Mother Fitness', Megan takes on the lead role in the brand's advertisements.

Under the direction of filmmaker Calmatic, the spot impeccably portrays her ability to counteract negative gym behavior, promoting a Judgement Free Zone®.

In addition, Planet Fitness and Megan have joined forces to create a co-branded exclusive merchandise line available online at the Planet Fitness store website, with all proceeds benefiting the Pete & Thomas Foundation, the non-profit organization Megan founded that focuses on uplifting and assisting women, children, senior citizens, and underserved communities in Houston, Texas and across the world through education, housing, health and wellness.

The limited-edition line includes:

• Crew neck sweatshirts that proudly declare Big Fitness Energy™ for Everybody (-ody-ody)
• Bucket hats and water bottles emblazoned with 'Real Hot Girl Fit'
• Sticker sheets

Megan had this to say about the link-up with Planet Fitness,

"Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values. We want to encourage everyone to prioritize their physical and mental health heading into the New Year, so they can reach new heights in 2024 and continue to grow into the best version of themselves."

"Music plays a huge role in any fitness routine, so Planet Fitness is thrilled to be teaming up with Megan Thee Stallion to break down the barriers of fitness, help everyone focus on their fitness journeys, the 'Judgement Free' way, and channel their Big Fitness Energy™," said Jamie Medeiros, Chief Brand Officer at Planet Fitness.

"Megan Thee Stallion celebrates all the values of Planet Fitness through her dedication to physical and mental wellness, plus her powerful message of body positivity, which makes her an incredible partner for our brand."

Planet Fitness, a presenting sponsor of Times Square New Year's Eve, kicks off the partnership with Megan's performance on the iconic stage during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2024" on ABC.

Congratulations Megan!

And check back to our site for coverage of Megan's New Year's Eve Performance.

Planet Fitness Media